Tim Kounadis

The idea for Visioneer Marketing emerged reflecting on my experiences in high tech marketing. I’ve had the privilege to work in dynamic companies and organizations that have shaped the technology landscape and will do so for years to come. IBM, Lotus Software, IBM Cloud, and Amazon Web Services fall into that category. Additionally, I’ve worked with European tech companies like AGFA HealthCare and Hyperwave AG and believe that innovation and great ideas have no boundaries and carry no passport!

And to think that I came into tech almost by providence. My education and passion was aeronautics – reaching for my dream to be a commercial pilot. My vision didn’t get the memo and I pivoted to engineering – aeronautics and applied math! But working in the aerospace industry did not scratch the itch and I opted to leap into software – starting in tech support and launching from there! Fast forward 30+ years – I have worked across all facets of marketing – strategy, market analysis, product management, messaging, content, product marketing, analyst relations, media, relations, channel marketing, launches, events, digital, social, etc. 

I believe that authentic marketing holds transformational power. That view was shaped during my time at Babson College, getting my MBA with a concentration in Marketing and Entrepreneurial Studies, while trying to be a husband and new dad! The yin and yang mix of my educational experiences shaped my view of marketing throughout my career. High tech marketing is both high tech and marketing. You need to be excited about technology. Curious about technology. Eager to learn about the next big thing. And at the same time deeply understand the market, the customer, and bring that understanding to shape the products an organization invests in, builds, and delivers to the market. Customer obsession (thank you AWS) is key. 

Having led global marketing organizations in tech companies – I know what great looks like. I know what it’s like to connect across product, marketing, sales, and agency, and I know when that synthesis is simply not there. Visioneer is boutique in our approach, focused in our attention to you, and big on impact!